外資系企業で働きたい人必見！必要な英語力やスキル②資料作成

I would like to have a meeting next Monday (June 12th). It will be held in Meeting Room 3 ←Location: on the 3rd floor from 9 a.m. to 12 p.m. ←Time: We will be discussing next year’s promotional campaign. ← Topic :

In the meeting, Brian is going to present a few ideas from the marketing team. Then Rob will introduce the new product that will come out next year. Based on what they present, we’ll discuss our promotional strategy for next year. Also, I’d like to show you a campaign from a competitor, just to trigger some discussion. ←Agenda:

The goal is to come up with a clear strategy. ←Goal: Also, I hope that we can develop a clear understanding of the new product, which will have an impact on all our departments.

I would be grateful if you could confirm attendance by noon today. I look forward to seeing you all next Monday.

Best regards,

Veronica Middleton, M.D. ← Called by:

CEO, Bestfoods Inc.

Topic: Next year’s promotional campaign　（会議の目的、何について？）

Time: Monday, June 12th　（日時）

Location: Meeting Room 3　（場所）

Called by: Veronica Middleton　（会議を調整した人）

Attendees:　（会議の参加者）

 Liz Odendal [HR]

 Rob Snell [Finance]

 Brian Chua [Marketing]

 Allen Nazeri [Sales]

 Rob King [Research and Development]

 Mike Hough [IT]

Agenda:　（議論されるリスト）

 Brian to present marketing ideas from the team

 Rob to introduce the next year’s new product

 promotion strategy for next year discussed

 discussion about a campaign from a competitor

Goal:　（会議で期待される結果）

 solution of a clear strategy

 understanding of our new product

Please confirm whether you will attend the meeting above or not by noon today.

Thank you in advance.

Best regards,

Veronica Middleton, M.D.

Below are the results of the surveys you requested, which were conducted in Rio de Janeiro and Shanghai.

To summarize our method: we took a sample covering all the demographics and asked how they felt about the collarless dress shirt.

If you have any queries, do not hesitate to contact me.

Best wishes

James Tufnell

Head of Research

———————————————————————————-

Collarless dress shirt: facts and figures

Interviewed:

Rio de Janeiro – 1000

Shanghai – 1000

Rio de Janeiro:

Approve: 35% (would buy: 20%)                  Not approve: 65%

Shanghai:

Approve: 80% (would buy: 40%)                   Not approve: 20%

For the 65% in Rio and the 20% in Shanghai, it is not a highly desirable item for several reasons:

– design

– size

– color

– material

For the 20% in Rio and the 40% in Shanghai who ‘would buy,’ they expressed moderate satisfaction. Some factors that kept them from feeling strongly satisfied:

– Before launching, not enough market research carried out

– Good idea, bad execution

– General feeling is that diversity was not considered in product design

Moving forward, this is what we should consider:

– More research: what men want and need in an accessory

– Design: more attention to detail, e.g. stitching color

– Size: slim fitting

– Colors: strong primary colors; black and white

– Material: wrinkle-free and/or sweat absorbent

– Changes for Rio are a priority, because Asia results are satisfactory

–Surveys covering the demographics of consumers were conducted in Rio de Janeiro and Shanghai.

–One thousand people were interviewed in each country (1000 people in Rio de Janeiro and 1000 people in Shanghai).

-The collarless dress shirt was assessed with the result that there was a great disparity of sales between Rio de Janeiro and Shanghai.

Findings

–35% of the people liked the collarless dress shirt in Rio de Janeiro, and 20% of them  would buy it, whereas 65% of the people did not like it.

–80% of the people liked the product in Shanghai, and 40% of them would buy it, whereas 20% of the people disagreed.

Conclusions

-There was not enough market research conducted before launching the product.

-It was a good idea on the desk, but poor execution in practice.

Recommendations

-There should be more focus on market research into what consumers want and need when they buy clothing.

-It would be advisable to do further research into customer preference in each market.

Job name: Style Boutique and Design Center

Proposed by: Style Studio Inc.

Contact: Josh Cole, Creative Manager (josh.cole@style-design.com)

↑　Basic information

Style Studio hereby proposes the design and construction of the Style Boutique and Design Center on Park Street, NYC. The center will provide custom designs on request and host contemporary design boutiques by award-winning in-house designers. The estimated cost of the project is $15 million.

↑　Proposal（提案の要約）

Strategic summary（良いアイデア、投資家への利益）

InData Group, which we hired to conduct market research, reported that this project had found a niche in the fashion market with its concept of on-the-spot design and instant tailoring and repairs. Their surveys revealed that our target customers, young professionals aged 21 to 35, are attracted to the idea of having immediate access to new fashions designed specifically for them.

We forecast an almost immediate return on your investment. By the end of Year 2, the forecasted revenue (売上) will have a surplus of (余剰がある) $5 million, with profits rising to $3 million a year by Year 3. We guarantee that within five years, Capet’s Capital will have recouped its investment (投資を取り戻す) and start realizing a profit. (収益をあげる)

Risk assessment（リスクの対処法、準備）

Using a reputable insurance company to compile a risk assessment analysis, we’ve factored any possible economic downturn into our forecasted revenues and profits. Our projected figures have taken any worst-case scenarios into account up until Year 3.

We’ve already engaged Bright Lights Media Agency, who have planned and designed thorough media and advertising coverage. A massive campaign has been organized to start three months before our grand opening event.